The best footage in the world isn't made in a studio. It's made at 4:45 AM on a glacier, with eleven minutes of usable light and no second chances. Real people. Real stakes.

I've spent 20 years building the systems that make that footage perform. As founder of WABU Creative and former Head of Production for Holland America Group, I've directed campaigns across Alaska, Antarctica, the Arctic, and the Kimberley coast of Australia that have set benchmarks and crush the algo: 62% purchase intent for Princess Cruises, 99% thumb-stop ratio for Seabourn, 9X more qualified leads on an expedition ship launch.

I've won a bunch of awards. But I’m sure my friends rigged it. I'm currently developing an original documentary & feature film on the Kimberley coast while editing a six-part Alaska series.

I'm based between Windsor, Colorado and Argentina, raising the next generation of explorers. Their names are Everest and India.